Google Ads Competitor Analysis for Pool Builders in Phoenix – AdKex Found 316 Ads vs SEMrush, Ahrefs & SpyFu
In this video, we're reviewing Google Ads competitor ad activity for a pool building company in Phoenix, Arizona. During our analysis, Google Ads Transparency Center surfaced around 25 ads, SEMrush showed about 5, Ahrefs around 3, and SpyFu showed none (they track nationwide data).
AdKex, however, focuses on local (even on a ZIP code/postcode level) real-time Google Ads data collection. In this case, it found 316 ad copies within about 24 hours specifically in the Phoenix area (40 ZIP codes).
Media buyers and advertisers don't just need ad data — they need the latest data. If you want to increase campaign performance and reduce wasted ad spend, you need real ad intelligence from Google Ads activity happening right now.
How many ads did each tool find?
| Tool | Ads Found | Notes |
|---|---|---|
| Google Ads Transparency Center | ~25 | Limited historical data |
| SEMrush | ~5 | Broad market data |
| Ahrefs | ~3 | Broad market data |
| SpyFu | 0 | Nationwide tracking only |
| AdKex | 316 | 24 hours · 40 ZIP codes in Phoenix |
Key takeaways
- AdKex collects real-time, local Google Ads data — down to ZIP code / postcode level
- 316 ad copies found in ~24 hours vs ~25 from Google Ads Transparency Center
- SEMrush, Ahrefs and SpyFu missed the vast majority of local competitor ads
- Media buyers need the latest data to reduce wasted ad spend and boost performance
- See what competitors are actually running in your market right now
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